Skin & Color
Why Custom Color Matters
The gap between a great spray tan and a regrettable one is rarely the formula — it's whether anyone matched it to you. Custom color is the studio's whole philosophy, and it's worth understanding why.
What 'custom' actually means
- Your undertone is read before any formula is chosen.
- Depth is selected for your goal — everyday, event, or vacation.
- Application is adjusted per body area: lighter on hands and feet, even across shoulders and back.
- Rinse timing is set for your skin and your schedule.
What one-shade application gets wrong
- The same depth reads orange on cool fair skin and invisible on deeper skin.
- Uniform application overloads dry areas — elbows, knees, ankles.
- No adjustment for the occasion: a wedding and a pool party need different color.
The result you can expect
A custom tan should be nearly undetectable as a tan. The best outcome isn't 'nice spray tan' — it's 'you look amazing, did you just get back from somewhere?' That invisibility is the entire point of matching color to the person.
Common questions
Does custom color cost more?
At the studio, custom matching is simply how every service works — from the $50+ Signature to group Soirées. There's no 'standard' tier.
What should I tell my technician to get the best match?
Three things: the occasion, the date, and how bold you want to go. Everything else, they can read from your skin.
Related service
Specialists' Signature
$50+ · 20+ min
Free tool
Which Tan Is Right for Me?
Answer four quick questions to find your starting depth and finish.
Your next step
Ready for your glow?
Request your appointment online — the studio follows up personally to confirm your time.
Keep reading
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Understanding Skin Undertones (and Why They Matter for Your Tan)
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Will a Spray Tan Look Orange?
The orange fear, answered honestly: why it happened in the past, and why a custom-matched modern tan doesn't.
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Spray Tan vs. Self-Tanner vs. Tanning Bed
Three routes to color, honestly compared: cost per result, evenness, time, and what actually shows up in photos.
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